Gallery news


Follow me:

Drb Tw Be Pin

Media Sailors

  /  News   /  TikTok: More than a trend, a social and stylish boom

TikTok: More than a trend, a social and stylish boom

What is TikTok and how does it work?

First of all, let's talk about what TikTok is. It’s a social network originally created in China, where it’s known as Douyin, which means "shake the music". The application was launched in September 2016 and took only 200 days in development. It’s a network based on the publication of music videos, which although it has been in the market for a few years, we can say that it has definitely gained strength over the course of last year and apparently this year will be the bomb. With more than 950 million downloads, worldwide it has become the application of the moment.

So much has been the growth of this social network that has managed to outperform the most powerful social networks such as Facebook, Instagram, YouTube and Snapchat.

TikTok allows you to create 15-second videos that you can then edit, adding music, filters and effects before publishing.

This social network has some basic artificial intelligence functions, both for its advanced editing tools and for the search of contents related to the user, which means that it shows users only that content that will be interesting to them. It also includes augmented reality features.

TikTok and brands

Daily users are creating content and their Hashtags reach great popularity. The viralization within the platform is almost instantaneous within the interested audiences. For communication professionals, TikTok offers some options with a lot of potential, such as contests, Hashtag challenges, which work to increase interaction with your community and can be measured through video interactions, clicks, banner views and other metrics. Native videos or videos for consumers, which last between 9 and 15 seconds. In addition, Brand takeovers, where brands take control of TikTok for a day. The success of these is measured by impressions, reach and clicks.

TikTok is a key tool for marketing influencers, since through sponsored videos you can achieve a considerable increase in conversions. Brands such as Guess, BBC, MTV, McDonalds have successfully used TikTok for their campaigns.

On B2B brands, it is not yet time to launch TikTok since the application is aimed primarily at Generation Z, although it’s only a matter of a few months for the use of this application to be profitable for this type of business.


Sources: Direct Marketing & Mundiario.



  • Great content! Super high-quality! Keep it up! 🙂

  • Mike

    Hi, I do think this is a great site. I stumbledupon it 😉 I
    am going to revisit once again since i have saved as a favorite it.
    Money and freedom is the best way to change, may you be rich and continue
    to help others.

    P.S. If you have a minute, would love your feedback on my new website
    re-design. You can find it by searching for «royal cbd» — no sweat if you can’t.

    Keep up the good work!

  • Shenika Contini

    I’ve been surfing online more than 3 hours today, yet I never found any interesting article like yours. It is pretty worth enough for me. In my opinion, if all website owners and bloggers made good content as you did, the internet will be a lot more useful than ever before.

  • Deane Hadson

    Awesome write-up. I am a regular visitor of your web site and appreciate you taking the time to maintain the nice site. I will be a regular visitor for a long time.

  • Rona Whysong

    Hello my friend! I wish to say that this post is awesome, nice written and come with approximately all significant infos. I¡¦d like to see more posts like this .

  • Dora Saice

    I simply want to tell you that I am just newbie to weblog and really enjoyed this web blog. Most likely I’m want to bookmark your site . You actually come with awesome writings. Thanks a bunch for revealing your website page.

  • Rosalina

    I am regular reader, how are you everybody? This post
    posted at this site is actually good.

    Here is my web blog: Debra

  • Dallas

    Wow, that’s what I was looking for, what a stuff!
    existing here at this website, thanks admin of this web site.

    Look into my website :: Brenda

  • Gilda Golightley

    I am so happy to read this. This is the type of manual that needs to be given and not the accidental misinformation that is at the other blogs. Appreciate your sharing this best doc.

  • Shanice Traugh

    I simply want to say I am new to weblog and really liked this page. Most likely I’m want to bookmark your blog . You absolutely have fantastic articles. Appreciate it for revealing your blog.

  • Relojes antiguos unicos

    Really enjoyed this blog post.Much thanks again. Much obliged.


Post a Comment