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The Micro Influencer: Not So Small After All

Micro-influencers are individuals that have between 1,000 to 1,000,000 followers/audience members and are considered experts in their respective niche.Instagram announced it will be getting rid of displayed likes on its social media channels. It has us all wondering, what does that mean for the mega influencers that IG has come to love? We believe the Kim K’s are out and the Micro Influencers are in! It comes as no surprise to us that the “Micro influencer” trend is happening and changing the landscape of social media.


Micro influencers infography-01 Consumers also know when influencers are being paid to promote a product and are skeptical if it actually works or not. A micro influencer as someone who has authentic reach, gauge, and trust of their audience. They have a “fan” base in their local community and believe it or not, they are influential to brands who are trying to sell. In fact, influencers with 1,000 followers generated 85% higher engagement than those having 100,000 followers, and as the number of followers increases the engagement tends to decrease. Spending your marketing dollars on smaller local influencers may be the way to go, and Media Sailors can help you with that. 


Micro influencers infography-03-03 “Consumers have wised up. They are smarter, better researchers and take their time to make purchase.” Megan Niemi, MAU Productions COO


When choosing to invest your hard earned money into mega influencers the number of impressions your product will create will be astronomical but the reach won’t be nearly as high.  Unfortunately, having such a huge following makes it incredibly difficult to stay engaged with the consumers. By investing in multiple micro influencers versus one mega influencer, you have just sent you reach skyrocketing. The engagement will not only be present at a higher rate but accompanied with a sense of being organic and genuine. 



Micro Influencers are changing the game for social media marketing and we love it. Its smart investing that helps expand your brand to new heights. If you aren’t considering micro influencing, think again. 



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