The Micro Influencer: Not So Small After All
Consumers also know when influencers are being paid to promote a product and are skeptical if it actually works or not. A micro influencer as someone who has authentic reach, gauge, and trust of their audience. They have a “fan” base in their local community and believe it or not, they are influential to brands who are trying to sell. In fact, influencers with 1,000 followers generated 85% higher engagement than those having 100,000 followers, and as the number of followers increases the engagement tends to decrease. Spending your marketing dollars on smaller local influencers may be the way to go, and Media Sailors can help you with that.
“Consumers have wised up. They are smarter, better researchers and take their time to make purchase.” Megan Niemi, MAU Productions COO
When choosing to invest your hard earned money into mega influencers the number of impressions your product will create will be astronomical but the reach won’t be nearly as high. Unfortunately, having such a huge following makes it incredibly difficult to stay engaged with the consumers. By investing in multiple micro influencers versus one mega influencer, you have just sent you reach skyrocketing. The engagement will not only be present at a higher rate but accompanied with a sense of being organic and genuine.
Micro Influencers are changing the game for social media marketing and we love it. Its smart investing that helps expand your brand to new heights. If you aren’t considering micro influencing, think again.