A 360 ̊ camera, also known as an omnidirectional camera, is one of the latest technologies to hit the content creation market. It is becoming increasingly harder to capture the attention of the consumer but this emerging medium lets viewers rotate the camera creating an immersive experience unlike any before. There are a multitude of scenarios that are simply better received and experienced through a 360 ̊ view. Realestate is an industry that hinges upon the customer's perception of the space. Why present a two dimensional image when you can provide a walk through of the property via their desktop or phone? The same logic can be applied to excursions, hotels, restaurants and more. When your content is captured with a 360 ̊ view, the consumer has no choice but to be completely enthralled by your brand and impressed with the cutting edge quality of your content.