The marketing funnel
The process of getting the customer from point A to point B can feel like quite a process. For businesses who are just starting, making that initial contact feels promising and sometimes give us a false sense of actual money
Successful women of marketing
Today is International Women's Day and in Media Sailors we highlight the values that are represented on this day, so we have made a list of the 47 women who are revolutionizing the world of Digital Marketing. The ability to lead,
Optimize for voice searches
Another great development of recent years has been the smart speakers. First of all, let's talk about what smart speakers are and what they are for. They are part of the new virtual assistant concept, capable of satisfying your requests
TikTok: More than a trend, a social and stylish boom
What is TikTok and how does it work? First of all, let's talk about what TikTok is. It’s a social network originally created in China, where it’s known as Douyin, which means "shake the music". The application was launched in September
Good Content: More Important Than Ever
Content is all around us. Its undeniably the cornerstone of marketing. But before we can go into why content is still holding its relevance and why it matters, we should discuss what exactly is good content and what is poor
The Micro Influencer: Not So Small After All
Micro-influencers are individuals that have between 1,000 to 1,000,000 followers/audience members and are considered experts in their respective niche.Instagram announced it will be getting rid of displayed likes on its social media channels. It has us all wondering, what does
How about some Phygital activity?
Introducing phygital. Not only a fun words that dances across the tongue but a concept that can keep even the shortest attention spans engaged- and with good reason. Proactive businesses and receptive consumers, totally immersed in the digital world, are driving
FaceApp:Simply fun or stealing your information?
You have probably been seeing older people all over your newsfeed lately. Not because of a sudden influx of older users but because of a Russian face aging app called Faceapp. After gaining popularity in 2017, Faceapp allows their roughly
Instagram test visualizes hiding ‘Like’ counts from viewers
This photo of an egg published on the social network Instagram via the account 'world_record_egg' became, over ten days, the most liked photo in the world with more than 33 million 'likes', which makes it the the most 'liked' image
There is No Luck. Only Good Marketing. by Franz Schrepf @TEDxAUCollege
https://www.youtube.com/watch?v=AN-41JjIPEg